20+ Years of Paid Social Strategy, Focused on One Thing: Sales
I help eCommerce brands and service-based businesses turn paid traffic into real revenue. No fluff. No vanity metrics.
Just proven systems that deliver consistent results across Meta, Instagram, and TikTok.
Facebook Ads
20+ Years Paid Media Experience
Instagram Ads
ROAS from 5X Delivered
TikTok Ads
Specialist in Facebook, Instagram, TikTok
Don’t Hire Another Ad Buyer.
Work With a Growth Strategist.
With over two decades inside the paid ads world, I’ve seen every major shift in algorithms, targeting, and buyer behavior. What hasn’t changed is what works: getting the right message in front of the right people, with a clear path to conversion.
Here’s what you get with me:
Strategy designed around sales, not surface-level engagement
Campaigns that guide cold, warm, and ready-to-buy users differently
Direct access to senior-level execution and accountability
I’ve helped brands scale from inconsistent clicks to predictable revenue by focusing on what moves the needle.
The Attention‑Engine That Converts
I manage campaigns across:
Facebook
Instagram
TikTok
But it's not just about running ads. It's about creating a journey that turns clicks into clients.
Every campaign includes:
Landing page review and rebuild if needed
Conversion-focused creative
Cold-to-hot audience sequencing
Weekly testing and optimisation
From first scroll to final step, the whole system works together to drive results.
My 3-Step Method
Step 1 — Native creative that sells
Ads that don’t look like ads. Think short videos, carousels and clean visuals with punchy headlines.
Need help creating assets? I’ll provide scripts, shot lists or guide your team to get it done.
Step 2 — Simple setup, clean data
No bloated account structures. I use broad targeting with smart exclusions and proper tracking so we can trust the data.
Step 3 — Weekly improvement & scale
I test new ideas weekly, back what’s working and cut what’s not.
Landing pages get tuned alongside the ads so everything improves together.
Full-Funnel Paid Social, Built for ROI
I create and manage campaigns that generate more than attention — they generate action.
Included in every engagement:
Paid strategy tailored to your product or service
Cold to warm to retargeting funnel setup
Ad copy and creative direction that converts
Weekly optimizations to maintain performance
Transparent reporting focused on revenue
You’ll know exactly what's running, why it matters, and how it’s performing.
Some Wins I’ve Delivered for Clients
Some Wins I’ve Delivered for Clients
“Our ROAS improved by 3.8x within four weeks, and we finally started seeing predictable results. Danny made paid ads make sense.”
— Marketing Manager, DTC Skincare Brand
✔️ £60K revenue generated in 30 days from Meta and TikTok
✔️ 3.5x ROAS for a consumer product brand using creative sequencing
✔️ 220% increase in bookings for a service-based business
Even stronger with screenshots or logos for visual proof.
Who's This For
You’re a Great Fit If…
You sell a proven product or service and want more consistent sales
You’ve already tried paid ads and feel stuck
You’re ready for strategy-led campaigns that speak to the full customer journey
You care about profitability, not just “traffic”
Not ideal if:
You’re just exploring whether paid social is right for you
You expect results from a £5 boost
You’re not ready to invest in proper testing and optimization
Frequently asked questions
Do you include landing page optimisation with Meta Ads?
Yes. Every campaign includes built-in CRO. That means we’ll review, optimise, or rebuild your landing pages to ensure traffic converts. We don’t just send clicks. We drive results.
How does AI improve your Meta Ads?
We use AI for smarter targeting, creative testing, and bid optimisation. It helps us spot trends faster, reduce wasted spend, and improve performance without relying on guesswork.
Will I need to supply my own creatives?
You can if you like, but we’re happy to lead. We’ll handle creative direction and work with your assets or produce new ones that align with your offer and funnel.
Ready to stop burning budget on guesswork?
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